Retaaza expands DeKalb Farm Fresh Mobile Market to 9 weekly stops

Retaaza relaunched its expanded DeKalb Farm Fresh Mobile Market on June 29 for the 2026 season, adding more neighborhood stops across DeKalb County. The program aims to improve access to fresh, affordable produce for residents facing food insecurity and limited grocery options.

Why it matters: - One in five DeKalb County residents faces food insecurity. - Recent disruptions to SNAP benefits have made groceries even harder to afford for many families. - The expanded mobile market is designed to improve access to fresh, local produce in neighborhoods with limited food options. - The program also channels more demand to Georgia farmers.

What happened: - Retaaza launched the expanded DeKalb Farm Fresh Mobile Market on Monday, June 29, for the 2026 season. - The rollout followed a successful pilot. - The market is supported in partnership with DeKalb County CEO Lorraine Cochran-Johnson and Commissioners Ted Terry, Chakira Johnson, LaDena Bolton, Mereda Davis Johnson, Michelle Long Spears, Nicole Massiah and Robert Patrick. - Retaaza operates DeKalb County’s Fresh on Dek vehicle for the expanded market. - The expansion adds a third service day and three additional stops. - The program now offers nine weekly stops across the county.

The details: - The DeKalb Farm Fresh Mobile Market runs three days a week. - The market reaches every district in DeKalb County. - The market accepts cash, credit, debit and SNAP/EBT. - SNAP/EBT shoppers receive a 50% discount on local produce. - Weekly schedules, locations and seasonal offerings are available at dekalbmobilemarket.com. - Retaaza sources produce directly from local farmers. - The company says the model creates economic opportunities for Georgia’s largest industry while improving access to fruits and vegetables. - Retaaza is a woman-owned B Corp and social enterprise focused on making local food more accessible and affordable.

Between the lines: - The expansion reflects a dual strategy: improve food access while strengthening local agricultural markets. - The added stops suggest the pilot found enough demand to justify broader coverage. - By combining SNAP incentives with local sourcing, the market aims to stretch household food budgets and keep more food dollars in Georgia.

What's next: - Retaaza will continue operating the expanded market during the 2026 season. - Residents can use the posted schedule to find stops and seasonal produce options. - More information is available at Retaaza.